Chintai 360° takes re-innovates the real estate portal by taking into consideration the way in which the user's perspective. Chintai 360° makes searching for rental property in the Tokyo area a smooth process.

Search with one simple click on the easy-to-use user interface. Chintai 360° is gaining prominence as website that stands apart from run-of-the-mill real estate site through the stress-free manner in which information is displayed.

Most real estate portal sites have ads pasted all over the site, complicating the search process for many users. Providing a quality of information that other sites cannot: Through the collaboration of real estate agencies, Chintai 360° is designed for optimum convenience by ridding of competition between agencies within the site, cooperative maintenance real estate info, among other things.

Currently, over 100 agencies are participating with a daily session count of over 10,000 and growing.

Another important element of Chintai 360°  is the consistent long-tail  keyword SEO strategy, using the words "ekimei + chintai" (station name and for rent, respectively). At the moment, there are over 400 real estate related keywords that have achieved a page rank of 10 or higher, and from there 90% of new visitors have been acquired.

Another aspect that has been well-received by agents is the ability for the user to access specific pages corresponding to the long tail keywords searched, making for a user-friendly experience, which has resulted in high conversion rate.

When using existing real estate portal sites, the members of the Info Athletes team noticed that most were quite inconvenient and awkward; this essentially kicked off the development process for Chintai 360°.

With the objective of creating a more convenient website and pursuing new online, communication possibilities for the real estate industry, Chintai 360 ° will continue to meet new challenges.